What is Search Engine Optimization (SEO)?

Search Engine Terms  

Search Engine Optimization is the process of making a site more discoverable online, such that specific search terms submitted to a search engine result in the website being near the top of the search results. It’s basically the technique of making your site, and the pages in it, more discoverable to people who are searching for things that you offer.

Here are some basic SEO terms and recommendations:

Titles — Your page titles should be relatively short, but very specific. You need to strike a balance between being descriptive, and brevity.

Headings — HTML has six built-in, pre-formatted, headings, that within a web page are numbered H1, H2, etc. When you see a paragraph on web page with a heading, it’s almost always done with a heading tag. Search engines like every page to have at least an H1 tag, and for that tag to contain some, if not all, of the words in the title of the page. Your OneEach site already uses the H1 tag for the page title; you should use the other heading tags yourself through the page, rather than formatting plain text.

Outbound Links — Links in your web site to pages on other web sites, raise your search rankings. They are raised even more if these outbound links change from time to time.


Longer Pages — Google considers anything below 300 words to be non-substantive, and ranks it lower. Media pages, such as those that feature video or have images galleries, are an exception to this.

An XML Sitemap — An XML sitemap is a text file on your site that contains a hierarchical list of the site’s URLs. The XML sitemap lets you specify the URLs' relationship to each other, which allows the search engine to present the site and its most important links in an appealing way.